As a personal trainer with over a decade of experience in the fitness industry, I’ve seen firsthand how the right equipment can make or break a workout routine. Whether you’re a seasoned athlete or just starting your fitness journey, having access to quality gear is crucial for achieving your goals and staying motivated. That’s why I’ve put together this list of the 10 best fitness equipment online stores.
Over the years, I’ve not only guided countless clients through their fitness transformations but also maintained my own rigorous training regimen. This dual perspective has given me unique insights into what makes fitness equipment truly effective and durable. I’ve ordered from numerous online retailers, tested a wide array of products, and even set up my own home gym. Through trial and error, I’ve discovered which stores consistently deliver top-notch equipment, excellent customer service, and value for money.
In this article, I’ll share my personal experiences and professional recommendations for the best online destinations to outfit your home gym or supplement your workout routine. From budget-friendly options to high-end specialized gear, I’ve got you covered. So, whether you’re looking to build a complete home gym, upgrade your existing setup, or simply add a few key pieces to your fitness arsenal, you’re in the right place.
Let’s dive into the world of online fitness equipment shopping and find the perfect fit for your fitness needs!
1. Fitness Factory
Fitness Factory (fitnessfactory.com) is a comprehensive online store offering a wide range of commercial and home gym equipment. Their extensive catalog includes free weights, cardio machines, and strength training equipment from various reputable brands. Fitness Factory prides itself on providing high-quality products and excellent customer service. They regularly feature hot-selling items and offer special promotions, making it easier for customers to find great deals on top-notch fitness gear. With their user-friendly website and diverse selection, Fitness Factory caters to both fitness enthusiasts and professional gym owners alike.
2. Muscle Wellness Market
Muscle Wellness Market is a premier online fitness gear store that caters specifically to individuals who prefer to train at home. Founded by two brothers, Jared and Aron, this e-commerce platform has grown to become a trusted source for high-quality fitness equipment and support gear. The company’s mission is to provide customers with the tools they need to enhance their fitness experience from the comfort of their own homes, whether it’s a garage gym, basement setup, or backyard workout space.
What sets Muscle Wellness Market apart is its commitment to offering a wide range of top-quality fitness equipment from the highest-rated brands. Their product lineup includes everything from strength training equipment and bodyweight gear to conditioning tools and gym accessories. This comprehensive selection ensures that customers can find all the necessary equipment to build their ideal home gym in one place.
The founders’ background in fitness and their personal experiences as gym owners and certified personal trainers lend credibility to their product selections. Jared and Aron carefully curate their inventory, ensuring that the products they offer are ones that have proven effective in maintaining a strong and healthy body. This expertise translates into a unique range of high-end products that customers might not find elsewhere.
Customer service is a top priority at Muscle Wellness Market. The company prides itself on putting customers first, offering expert advice to help individuals find the perfect fitness equipment for their specific needs and goals. Their team of knowledgeable fitness professionals is always ready to assist customers, whether it’s providing information about products or guiding them through the purchase process.
3. Fitness Factory Outlet
Fitness Factory Outlet (fitnessfactoryoutlet.com) is another excellent option for those seeking quality fitness equipment at competitive prices. This online store specializes in offering discounted gym equipment without compromising on quality. They feature a range of products from well-known brands like Powertec and Body Solid. Fitness Factory Outlet stands out with its attractive offerings, including free shipping on all items, instant discounts, and secure SSL encryption for safe online transactions. Their product lineup includes everything from power racks and weight sleds to multi-station gyms, catering to various fitness needs and preferences.
4. DICK’S Sporting Goods
DICK’S Sporting Goods (dickssportinggoods.com) is a well-established name in the sporting goods industry, offering a vast selection of fitness equipment alongside other sports-related products. Founded in 1948, DICK’S has grown into a leading omnichannel retailer serving athletes and outdoor enthusiasts through its extensive network of physical stores and robust online platform. Their website features a comprehensive range of exercise equipment, from cardio machines to strength training gear. DICK’S Sporting Goods is known for its competitive pricing, regular sales events, and excellent customer service. They also offer convenient services like one-hour pickup and a best price guarantee, making them a popular choice for fitness enthusiasts of all levels.
5. EliteFTS
EliteFTS (elitefts.com) is a premier destination for serious strength athletes and powerlifters. Founded by Dave Tate, a renowned powerlifter, EliteFTS has established itself as a go-to source for high-quality strength training equipment and educational resources. The company offers a wide range of products, including power racks, barbells, specialty bars, and accessories designed for maximum performance and durability. EliteFTS is particularly known for its top-tier powerlifting equipment and custom-built items. Beyond equipment sales, the website features a wealth of training articles, videos, and programs contributed by industry experts, making it an invaluable resource for strength enthusiasts looking to improve their knowledge and performance.
6. NordicTrack
NordicTrack (nordictrack.com) is a well-established brand in the fitness industry, recognized for its innovative home exercise equipment. The company offers a comprehensive range of fitness machines, including treadmills, ellipticals, bikes, and rowers, all designed with cutting-edge technology to enhance the user’s workout experience. NordicTrack’s equipment is particularly notable for its integration with iFIT, an interactive training platform that provides users with access to thousands of workouts led by professional trainers. Many of their machines feature auto-adjusting capabilities, allowing the equipment to match the trainer’s instructions for incline, speed, and resistance in real-time. This seamless integration of hardware and software creates an immersive and motivating workout environment for users of all fitness levels.
7. Pacillo’s Fitness Gear
Pacillo’s Fitness Gear (pacillo.com) is a family-owned fitness equipment retailer that has been serving customers since 1974. Based in New York, Pacillo’s offers a diverse selection of both commercial and home gym equipment. Their online store features products from leading brands in the fitness industry, catering to a wide range of exercise preferences and budgets. Pacillo’s stands out for its commitment to customer service, offering free delivery and setup for many items, as well as a generous 2-year labor and service warranty. The company also provides options for purchasing used or refurbished equipment, making it an attractive choice for budget-conscious fitness enthusiasts. With physical locations in Amherst and Rochester, NY, Pacillo’s combines the convenience of online shopping with the option for in-person consultation and support.
8. Fit Equipment Etc.
Fit Equipment Etc. (fitnessequipmentestore.com) is a family-owned business that has been serving the fitness community since 1988. Based in Shrewsbury, Massachusetts, Fit Equipment Etc. offers a wide range of fitness equipment for both home and commercial use. Their product lineup includes cardio machines, strength training equipment, and accessories from reputable brands. What sets Fit Equipment Etc. apart is their commitment to personalized service. They provide expert advice to help customers choose the right equipment for their specific needs and fitness goals. The company also offers delivery and installation services, ensuring a hassle-free experience for their customers. With their physical showroom and online store, Fit Equipment Etc. combines the benefits of in-person shopping with the convenience of online ordering.
9. FringeSport
FringeSport (fringesport.com) is a popular online retailer specializing in high-quality strength and conditioning equipment. Founded with a focus on CrossFit and functional fitness, FringeSport has expanded to cater to a wide range of strength athletes and fitness enthusiasts. They offer a comprehensive selection of products, including barbells, bumper plates, kettlebells, and rigs. FringeSport is known for its excellent customer service and competitive pricing. They frequently run promotions and sales events, with discounts of up to 15% off sitewide available through various coupon codes. The company also offers a 5% discount for military and law enforcement personnel. FringeSport’s commitment to quality and customer satisfaction has earned them a strong reputation in the fitness community.
10. RitKeep Fitness
RitKeep Fitness (ritkeeps.com) is an online store dedicated to providing affordable, high-quality fitness equipment for home gyms. They offer a range of products including smith machines, power cages, weight plates, and weight benches. RitKeep’s focus is on delivering premium quality equipment at budget-friendly prices, making home fitness more accessible to a wider audience. The company stands out for its customer-friendly policies, including free door delivery on orders over $150 for US customers. RitKeep also offers a “Buy Now Pay Later” option through Klarna, providing flexibility for customers’ purchases. They regularly update their blog with product information and fitness tips, helping customers make informed decisions. RitKeep’s commitment to quality and affordability has made them a popular choice for those looking to set up or upgrade their home gyms.
